Marketing Manager

At Kriptomat, we're driven by a simple yet powerful belief: everyone deserves the chance to grow their wealth and unlock new opportunities in life. Since 2018, we've been passionate about making crypto simple, accessible, and secure for everyone—whether you're a first-time investor or a seasoned enthusiast.

We're obsessed with our customers — everything we build starts with their needs and ends with their success. We move fast, take ownership, and get things done. We hold ourselves to high standards, give honest feedback, and always speak the truth, even when it's hard. We're endlessly curious — learning, experimenting, and improving a little every day.

Now we're looking for a Marketing Manager who shares this mindset — someone who turns insights into action, drives clarity through complexity, and builds marketing strategies that make crypto accessible to everyone.

About the Role

We're looking for a hands-on Marketing Manager to lead and execute growth-focused marketing strategies across digital channels. You'll own campaign planning, performance tracking, and content coordination—driving user acquisition, brand awareness, and product adoption across Europe. This role requires both strategic thinking and operational execution, with a strong focus on performance marketing, analytics, and cross-functional collaboration.

Key Responsibilities

• Lead and continuously improve all marketing strategies and activities, including inbound/content marketing, SEO, CRM and retention, outreach, paid advertising, social media, PR, branding and more
• Closely collaborate with company management to align marketing efforts with strategic business goals
• Manage and support a remote marketing team of specialists (outreach, social media, content, etc.) and external partners
• Own and optimise the user journey across the entire funnel—from acquisition to retention
• Define, track, and report KPIs for all marketing activities, holding yourself and the team accountable for lead generation, conversion, and retention metrics
• Improve and maintain consistent brand messaging across all channels, adapting tone and style guides as needed for local target audiences in Eastern European countries.
• Identify customer needs and behaviours to create targeted, data-driven content strategies that drive engagement and conversion

Job requirements

• At least 5 years of hands-on B2C marketing experience in a fast-paced, growth-oriented environment (ideally in a international tech or fintech company)
• Minimum 4 years of experience leading and managing a marketing team, with a proven track record of hitting KPIs
• Deep understanding of digital marketing principles, including direct, inbound, CRM, and retention marketing
• Strong ability to identify opportunities and implement non-traditional growth strategies ("growth hacking")
• Excellent written and verbal communication skills; native or fluent-level English preferred
• Strong experience with SEO, paid advertising, funnel optimisation, A/B testing, and the use of performance tracking tools and marketing automation platforms
• Familiarity with applying AI-driven tools to improve marketing efficiency—such as using AI for content generation, audience targeting, campaign testing, and workflow automation
• Analytical mindset with the ability to draw insights from data and translate them into actionable strategies
• A genuine interest in the crypto industry and the evolving digital financial landscape

Why Join Kriptomat?

• Work in an innovative and fast-growing fintech company at the forefront of crypto compliance
• Be part of a mission-driven team shaping the future of finance and financial accessibility
• Career growth opportunities, with continuous learning and professional development
• Collaborate with industry experts in a dynamic and forward-thinking ecosystem
• Gain hands-on experience with cutting-edge compliance technology and regulatory frameworks
• Make a real impact in a rapidly evolving industry with opportunities to influence policies and strategies
• Join a diverse, international, and supportive team working towards a common goal

You‌ ‌are‌ ‌one‌ ‌step‌ ‌away‌ ‌from‌ being a part of the future of Kriptomat.‌ ‌Be‌ ‌an‌ ‌owner‌ ‌of‌ ‌this‌ ‌decision.‌ ‌Take‌ ‌action.‌ ‌Apply‌ ‌NOW‌ ‌to‌ ‌start‌ ‌your‌ ‌dream‌ career‌ ‌at‌ ‌Kriptomat