Email Marketing

2 weeks ago

Ljubljana, Ljubljana, Slovenia BitStarz Casino Full time

We're on the hunt for an Email Marketing & Deliverability Expert. This is your chance to build email systems from scratch, craft campaigns that players actually
want
to read, and make sure every message lands right where it should, without getting lost in the spam abyss.

You'll be the architect behind our next brand's communication empire: setting up the tech, testing flows, and creating frameworks that keep players coming back for more. Think of yourself as the secret weapon in our retention strategy.

Your Mission:

  • Design and launch re-engagement and retention email campaigns that actually get opened.
  • Guard and grow BitStarz's reputation: manage deliverability across ESPs, domains, and IPs.
  • Build separate, squeaky-clean sender infrastructure for the new brand: subdomains, warm-up plans, the whole shebang.
  • Segment legacy user data and uncover hidden goldmines of high-potential audiences.
  • Keep an eagle eye on deliverability metrics, open rates, and sender health, weekly.
  • Play nice with the law: GDPR, CAN-SPAM, and industry compliance are your playground.

Who We're Looking For:

  • 5+ years in email marketing or deliverability management, bonus points if it's iGaming, fintech, or other high-stakes industries.
  • Email infrastructure wizardry: warm-ups, sender reputation, and ESPs are your toolkit.
  • Proven track record of reactivating massive databases without triggering spam alarms.
  • Analytical brain: you read engagement data like it's your favorite comic book.

Extra Powers (Nice to Have):

  • Experience launching or rebranding a brand.
  • Knowledge of crypto or iGaming player behavior.
  • AI tools for segmentation or personalization.
  • Coordination skills that would make a heist team jealous.

What Success Looks Like:

  • Legacy audiences come back to life without compromising deliverability.
  • The new brand's email infrastructure is warmed up, shiny, and ready to roll.
  • Campaigns crush open and engagement targets: compliant, precise, and player-approved.
  • BitStarz' reputation stays untouchable, while the new brand hits the ground running.

We offer:

  • Annual luxury team building events at exclusive 5-star resorts abroad.
  • €5,000 travel allowance per annum to meet colleagues across the globe.
  • International health insurance.
  • International working environment with top industry professionals.
  • A fast-paced start-up culture, with lean organization structure where people matter.
  • Long term cooperation, personal and professional development.

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