Performance Marketing Freelancer
7 days ago
Performance Marketing Operator (Meta + Google) — Freelance · 10–20h/week · Remote (EU)About Maru + BoPremium kidswear built to be worn longer. Small-batch in Europe, 48–72h EU shipping, founder-led.MissionScale profitably with a simple structure, disciplined testing, and finance-true KPIs.What you'll ownMeta (IG/FB): 1 Prospecting + 1 Retargeting (or Advantage+ Shopping) with weekly creative rotation.Google: Brand Search + Performance Max / Shopping (clean feed, diagnostics green).Tracking: GA4 , Pixel + CAPI (dedup), UTMs , Meta Catalog , Google Merchant Center .Creatives: UGC/Reels first — write briefs, ship 2–3 new variants/week , manage whitelisting of top creators.Reporting: Weekly sheet — Spend, ROAS (gross & net), MER (net), CPA, AOV, CR, Freq , winners/next tests.Kill rules: Pause at €100 spend if ROAS gross < 1.8 or CTR < 0.6% and Freq > 2.5 .Targets (finance-true)ROAS gross ≥ 2.7 (≈ ROAS net 2.3) · MER (net) ≥ 3.0CPA €35–€45 · CR ~1.4% · AOV ~€100 · Freq < 2.5 · Refunds ≤ 15%Budget context: Week 1–2 test €1–1.5k/week; scale only when targets hold.Must-havesProven DTC fashion/apparel experience in EU markets.Hands-on Shopify + GA4 + CAPI + Merchant Center + Meta Catalog .Confident with PMax/Shopping , naming conventions, clean UTMs.Writes sharp short-form hooks; thinks in P&L , not vanity metrics.Nice to haveShort copy DE/FR , feed debugging (GTIN/price mismatch), LinkedIn Thought Leader Ads .Scope & termsStart date: ASAP .Time expectation: 10–20h/week typical; any increase requires prior approval .Contract: Freelance, remote (CET ±1). 2-week pilot with KPIs → monthly retainer.Access/IP: Contractor under NDA ; IP belongs to Maru + Bo ; work inside our Shopify/GA/BM (no new accounts).CompensationRetainer: €1.5–3.0k/month (or €60–120/h ; scope/experience dependent).Performance bonus: 10% of monthly ad spend if MER (net) ≥ 3.3 and the monthly revenue target is hit (MER (net) = net revenue ex-VAT, after discounts/returns ÷ total marketing spend) .Estimated ad spend: €15,000–€30,000/month , seasonal and scaled only when KPIs hold .Guardrails (all must be true):Returns ≤ 15% (units or €)Discount rate ≤ 10% of gross sales (unless pre-approved)Ad spend within the pre-approved band (e.g., €15–30k/month; weekly ramp plan agreed in writing)Measurement: MER calculated from GA4 net revenue for the same date range; marketing spend includes Meta + Google ad spend (and whitelisting fees if used). Data sources: GA4 + platform billing.How to apply (please include)Two DTC case studies day KPIs: MER, ROAS gross/net, CPA, CR, AOV) + what you changed.A 14-day starter plan (budget/day, structure, tests, kill rules, expected outcomes).Three ad concepts (hook + first 3s + caption).Availability (hrs/week) & rate; link to one PMax/Shopping example.
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Performance marketing manager
2 weeks ago
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