Global Deputy SEO Lead

2 weeks ago

Ljubljana, Ljubljana, Slovenia Binance Full time €80,000 - €100,000 per year


Responsibilities:
  • Work with development teams to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming across many languages
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum growth
  • Track, report, and analyze website analytics and initiatives and campaigns
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing site audits, keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy

Responsibilities:
  • 5-8 years of proven achievement with Global SEO with a large B2C audience
  • Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
  • Experience collaborating with cross-functional teams on strategy and execution
  • Knowledge and interest in the blockchain/cryptocurrency industry is a strong plus
  • In-depth experience with website analytics and data visualization tools (e.g, Google Analytics, Looker and Excel/Google Sheets)
  • Experience with enterprise SEO tools, popular CMS
  • Experience with A/B and multivariate experimentsWorking knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithmsUp-to-date with the latest trends and best practices in SEO and ASO

Why Binance
  • Shape the future with the world's leading blockchain ecosystem
  • Collaborate with world-class talent in a user-centric global organization with a flat structure
  • Tackle unique, fast-paced projects with autonomy in an innovative environment
  • Thrive in a results-driven workplace with opportunities for career growth and continuous learning
  • Competitive salary and company benefits
  • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

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